The modern market is absolutely unpredictable. And yet it lives according to strict laws. The marketers need to be known to achieve maximum results in their business - that is the main task of the marketer.
Cold calculation or intuition?
"Maximum results" is a wide concept. What do professional marketers deal with?
At first glance, their work looks pretty boring. Thay learn what changes occur in the global market, how much the advertising budget of a competiting company grew and how it will affect the business development.